Every decision we make as humans is built upon Acceptance & Rejection so if you use this fact correctly, then you will make a fortune like McDonald’s have.

If you do not use this fact correctly, then you will struggle or even worse you may find yourself out of business sooner rather than later!

Acceptance & Rejection drives humans NATURALLY without any effort and that is what makes this tool THE most effective business tool to create maximum leverage for your business.

To clarify; imagine a family hungry in a town or city which they are unfamiliar with.

Now consider just known natural human drives like greed / value for money.

Then consider the fact that 9 out of 10 humans do not like making decisions.


Finally consider the decisions they must make if they wish to consider a different food outlet other than McDonalds and you will soon see why McDonalds is so successful.

Business is a percentage numbers game.

Here are just some of the questions that will pop into peoples minds:


1. What will the food taste like?

2. How much will it cost?
3. Do they have seats for children?
4. How long will it take to get served?
5. Etc.

In actual fact you only need 1 person in any group to fear any one or all of the above questions and… the rest of the group will follow like sheep as no one wants conflict / rejection and everyone wants acceptance!

With such strong natural human attributes driving your clients’ every decision, how well do you think your business will do if you build your business foundation built solidly upon peoples’ natural fear of Rejection and their natural desire for Acceptance!