1. Which of the following 2 businesses would be far easier to make a successful business out of?


A business where people WANT your products and or services.


A business where people NEED your products and or services.


It is a fact that people spend over 90% of their entire resources on what they NEED in life so clearly it would be much easier for you to create a successful business selling something that people NEED, rather than a business that sells something that people want.


2. Which of the following 2 businesses would be far easier to make make a successful business out of? 


A business built upon something completely new?


A business built upon something existing?


It is a fact that over 90% of really successful small to medium sized businesses are those businesses that have simply worked out, how to deliver their products and or services better than their competitors as well as learning how to tell everybody about them as quickly and as effectively as possible because it's the exception rather than the rule, where businesses without SERIOUS resources make it big with something completely new.


So...unless your idea is amazing and you also have a fortune ready to invest, then allow us to show you how to clearly deliver and market the products and or services you sell or want to sell far better than any of your competitors so that you are successful in business no matter what your business sells!


If you do have a great idea but no fortune to invest yourself, then the best advice we can give you is...never get into business with any investor who does not bring something very special to the table, which your business needs on a daily basis other than money.



Because you must be very clear in understanding that an investor is simply looking for a return on their investment, with their investment criteria being; getting as much back, as quick as possible and with the minimum amount of input and risks possible to themselves.


Will you be able to convince investors to share your ultimate vision?


Investors will not be able to understand your business/idea anything like you will and in most cases, they will not share the same vision for the future of your business/idea as you do.


If you really think about it for a little while, then you will very quickly see the potential problems that are ready to happen before you even begin a relationship with an investor.


It is imperative that you consider investors with skills that your business needs on a daily basis and which they are willing to invest into your business, unless of course you are able to secure a concrete agreement with them, where they are willing to invest in your business with very minimal say and where they accept your conditions as you truly require them.


If you do find such an investor then please let us know!


Will you be able to secure an investor?


As an entrepreneur and business owner you must confront the real possibility of not being able to find a main stream investor.




Because a main stream investor will want to see a very considerable investment from you as a minimum as you are the inventor/business owner who is so confident in your business/idea because if you are not, then logically no investor will not want to invest their money if you yourself are not willing to invest yourself.


An investor will want to see supporting evidence that proves you have a successful business/invention history upon which they can rely on.


Please note that it is a fact that without at least one of the former, then you will struggle to find an investor for your business.


Are there any other options available to you?


1. Collaborating with Academic Institutions - (Your business must "Educate People").

2. Government funding - (Your business must "Benefit People").

3. Securing a partnership with a potential manufacturer/supplier (Your potential sales forecasts must look good and it must be supported with hard evidence).


Research and Development Funding

Please note that in many cases financial support for research and development can be secured from the government but you would always be expected to demonstrate a professional business structure, together with the considerable business acumen but don't worry as this is what we assist you with on this program.


The securing of financial support for research and development from the government would also add great benefit to your discussions with any potential manufacturer/supplier and if you were additionally able to secure an agreement with a manufacturer/supplier, then again your chances of securing finances from a main stream lender would therewith logically also be greatly improved.


Partnership Agreements

Please note that any partnership agreement with a manufacturer/supplier would have to be underpinned by perfectly defined roles, responsibilities and commitment for both parties, whilst also ensuring that the decision making process between both parties are also made crystal clear, to ensure that disagreements would not become a risk for an investor as well as yourself.



To register now for our Fast Business Development Program Click: Business Coaching now.